Barbie

Imagine Anything

I had the privilege of pitching a new concept for Barbie’s online presence to Mattel. As Barbie is arguably the ultimate role model for girls across America, we concepted a new online presence that was a flexible platform to fit Barbie’s career flavor of the year—this particular execution centered around Barbie as a fashion photographer, runway model, and designer.

Client

Mattel

Role

  • Creative Direction
  • Art Direction
  • Design

Year

2011

Agency

Big Spaceship

Status

Unsold