Extra Snackdown Challenge

Pick up a pack. Put down that snack.

To show the benefits of a 5-calorie gum over traditional junk food, Big Spaceship pitched this mobile app as part of an Extra 30-Day Snackdown Challenge campaign. In an effort to help people be healthier, the concept here was to allow people to be aware of the calories they were saving in return for sacrificing the snack they were craving.

Now that’s sweet.

Client

Wrigley

Role

  • Art Direction
  • Design

Year

2011

Agency

Big Spaceship

Status

Unsold