Krylon’s website looked terribly out of date. Even though it was updated weekly, the previous design made it look old and stodgy. It was time to bring this Sherwin-Williams’ brand into the 21st century.
I art directed a redesign that created a community around the Krylon brand. By connecting with moms, educators, and artists, this spray paint leader in color and inspiration became a go-to resource for people interested in arts and crafts.
Krylon Website Redesign, a Happy Cog case study